The new USD logo (605 Magazine September Cover Story)

I had the pleasure of shooting the cover story for the September 605 magazine.  The University of South Dakota has a new logo and the shoot took a Madmen 60's direction.  This was a really fun shoot, everyone involved did a great job.  Natalie is the girl at the desk who was the account manager on the Lawrence & Schiller team that designed it and Joe is the "logo police," the man in charge of implementing the new logo on campus and elsewhere.  This post doesn't even do the whole shoot justice.  Check out the new issue for the full experience. A special thanks to Angelique of Platinum Imagination for Natalie's hair and makeup, well done.